LOWRIDER X THE BRAT: WHAT THIS IS REALLY ALL ABOUT

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In early ’82, Lowrider magazine put the New Wave band, “The Brat,” on its cover. Now, that might mean absolutely nothing to some and maybe even an annoyance to others who might be rediscovering those early Lowrider issues in light of the amazing surge of interest in lowriders by the Japanese and the east coast of the Pacific. It’s all about the cars, right?

Wrong.

As Sonny Madrid and his editorial staff proved with this issue, the cars are just the price of entry. It really is all about the culture; the art, fashion, invention and yes, the music. And by the early Eighties, the New Wave movement was emerging from the Punk underground of the Seventies, and that crashed into the rich East L.A. Chicano culture in some amazing ways. The Brat was a product of it and along with bands like The Undertakers, Plugz, Los Illegals and others, New Wave became an essential current of lowrider culture in those early pre-MTV days.

What’s even more amazing to us is that The Brat, at the height of its reign, shared the stage with Adam And The Ants, X and other game-changers of the era –– all while becoming part of the lowriding Ground Zero soundtrack.

So, when you find yourself on some chat board, drinking virtual beer and kicking virtual tires and some Captain Anonymous starts up that bullshit about, “Hey man, fuck all that music and cuffed jeans and Pendletons bullshit–it’s only about the cars,” you can virtually take a last, long, dramatic swig from your virtual can, look him straight in the keyboard and tell him he’s full of actual shit.

One Response to “LOWRIDER X THE BRAT: WHAT THIS IS REALLY ALL ABOUT”

  1. Carlitos says:

    Well, Lowrider did go out of print for a while…

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