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If you know anything about us, you know that we’ve got a pretty hefty track record of research in the oft-misunderstood, mis-quoted, overly claimed underworld of moonshine. Yeah, yeah, yeah –– everyone knows it was the birth of NASCAR racing and all that shit…and everyone seems to know someone who has a moonshine connection or a great uncle who used to run it or whatever. Most of the time, we call bullshit on it.
Now, that prince-of-the-faux-marketing-assholes, Steve Grasse, has introduced a new/old brand of Depression-era hooch called Spodee to the masses. Well, the masses around his re-engineered Philadelphia hipster-wanna-be Art In The Age store, anyway –– which includes the greater Mid-Atlantic Tri-State area.
The reason we’re bringing you Grasse’s new marketing attempt, Spodee, is for one reason: he came correct with most of the history of real moonshine in the video you see above. That, plus the little illustration of the ’40 Ford coupe is right on. And for that, we have to give credit where credit is due. Now, if you can get your hands on a little milk jug of this stuff, you’ll probably either love it or hate it. That shit’s an acquired taste and the idea of wine/soda/whatever mixed with honest moonshine to cut the taste and get it down is as old a tradition as illicit liquor, itself. But you can stack up a pile of Spodee in the fridge like that Snoop video for your next vintage vinyl/skinny jean/fixie/bearded bro-down and then take the dead soldiers over to Grasse’s store the next day and trade ‘em in on a hipster Spodee t-shirt and proclaim your hung-over, ironic hipster prowess for all to bask in the glory of! It’s just a win/win/win for everyone involved, dontcha think?
Find out how to get your Spodee ON right (here) and help Grasse buy a few more pairs of those rare Eurotrash light green camo Pumas you can only find in Brussels. Lord knows we need more of those here, stateside.