WHEN THE ART OF ADVERTISING IS PLIED BY CAR GUYS

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We don’t mind revealing the fact we came from the advertising industry. Those were good days, but when we realized it was sooooo much more rewarding to create content that advertisers wanted to align themselves with instead of the creative work heading in the other direction, we decided to change the conversation. Hence, AUTOCULT.

So, you can imagine how our collective brain instantly begins to dissect ads like the amazing specimens coming out of Doug Thorley Headers over the years. We found this one over on the Los Boulevardos blog and we just had to share. And make a whole bunch of comments, of course.

There’s a time-honored and financially well-supported tradition of advertising and how its made, called “The Creative Process.” It’s been written about for years – pretty much ever since a guy named Bill Bernbach, a copywriter who changed advertising during the “Mad Men” era from rational-based yawn breaks to engaging, smart, memorable emotion-based campaigns. It’s where everything from “Tastes Great, Less Filling” to “Got Milk” and every Super Bowl ad you can actually remember comes from. That kind of advertising really moves the needle. Has for decades.

And then there’s the stuff you see in hot rod and speed magazines. Ads for the best speed equipment shops in the industry. Ads made by the guys who own those shops. And those guys usually had a sense of humor beset on all sides by an adrenaline gland that colored their world in shades of go-fast that mere mortals could never understand. And what does that strange mash-up produce? Why, fucking amazing and unsung examples of communication like the QT Super Muff ad by Doug Thorley Headers, of course!

We don’t care how many awards the entire collection of Absolut Vodka posters ever got, we’d cut out a Super Muff ad from an old copy of American Rodder and plaster that shit right over top of a wall of ‘em as an example of some of the greatest and most uniquely American types of communication ever made.

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