art: John Bell Studio
In our world, car culture influences just about everything. EVERYTHING. And while it’s so obvious how a Mako shark took its design cue from a ’63 Corvette or that the U.S.S. Enterprise was definitely shaped from a General Motors Autronic Eye a thousand years after those crazy things disappeared from dashboards, we also realize that the uninitiated might not realize the connection.
But in a pretty bitchin’ example, Cameron Day and his creative team at Barnhart in Denver just tapped gearhead and artist, John Bell, for a new ad campaign for their Wyoming Tourism client.
Now, let us back it up a sec, here: John Bell is not only a working artist, illustrator and designer, he’s also a gearhead. Growing up near the Englishtown dragstrip in Jersey during the last great era of the Funny Car, he got a healthy dose of good design, color, style, personality and how the pursuit of speed could influence all of it in some really great ways. So, when he moved to California to work in the movie industry, he slammed everything he loved into an amazing career and is still doin’ the do.
One of the many things that came out of John Bell Studio was a series of window decals inspired by those fucking cool-ass mid-century state decals that were so plentiful when the U.S. Interstate system was brand-new and it seemed like everyone was pulling a camper behind the Brookwood and really discovering America and shit. Except, that John’s decal series featured the great car shows on the West Coast: the long-gone Cruisin’ Nationals in Paso Robles, the California Hot Rod Reunion in Bakersfield, Speed Week at the Bonneville Salt Flats, the list goes on. What a great mashup of design, history and car culture.
And Cam Day was paying attention, too. So, when his ad agency caught the Wyoming Tourism business, he saw a chance to put John and his great style to work. Wyoming is one of those states, very much like California, that is on just about everyone’s vacation bucket list. What’s not to love about this section of big sky country, right? Hell, we’ve never been there, but we’ve got visions of dragging a ’61 Holiday House behind the Henry J through that state and stopping at every boot shop and antler chandelier maker and jackalope taxidermist between Yellowstone and Cheyenne.
And what came of that? Welp, a new series of John Bell signature Wyoming travel decals, that’s what. There are some 18 different decals that John illustrated for Cam and his client and when you hit the Wyoming site, you can get one sent to you just for signing up for some shit. And then, the idea is that once you get to Wyoming and start your roadtrip, you can pick up the entire set as you make your way across that grand state. We really don’t need much more of a reason to do it. We just hope the entire state doesn’t run out of ‘em before we get there…